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Meet The Team

Jennifer Pardoe

Founding Partner | NPD & Business Developer

With over 25 years’ experience within the food industry and a British Sandwich Association award winner, Jennifer has worked with many well known food-to-go retailers, restaurant chains, product manufacturers, start ups and suppliers. Within the last 7 years she has helped develop and launch over one hundred plant-based products including plant-proteins (pulses, peas, seeds & legumes), meat alternatives (jackfruit, tempeh, wheat gluten, soy, pea) plant milks, cheeses and yoghurts, natural smoothies, hot food menus, coffee menus, ready meals, grab & go sandwiches and salads, raw energy bars and other impulse snacks.  

Claudia Tarry

Managing Partner | Marketing & PR

Claudia has more than 20 years experience working on meat reduction campaigns for some of the UK's leading non-government organisations. From project-managing production of the McCartney family's Meat Free Monday cookbook to rolling out Humane Society International UK's plant-based culinary training programme, Forward Food, Claudia is passionate about promoting meat- and dairy-free alternatives and helping plant-based businesses and products get the buy-in of mainstream consumers. Loves doing: Dessert crawl

Liz Tucker

Nutritionist & Label Regulations

Liz  has extensive experience in health claim building, nutrition and food labelling for food producers, catering industry and for specific markets such as free from and sports nutrition. She has a BSc Hons in Human Biology, Health and Psychology and is a Senior Associate of the Royal Society of Medicine. Favourite Food: Smashed British green peas.

Hannah Fox

Client Accounts, R&D Assistant

Hannah's passion for plant-based food and a healthy appetite for research and development make her a natural fit for us at PB2B. Currently studying a Marketing and Entrepreneurship degree at University of Northampton, Hannah looks after all the administration for PB2B's partners and clients with a focus on quick turnaround. You can also spot her working on our clients' stands at food shows.  

Ian Harris

Identity and Branding

Ian is a walking talking branding obsessive and is driven by visual communication that connects with people's lifestyles and a mainstream audience. He's worked with plant-based brands such as Battle Oats and 4SomeHealth, ensuring products stand out on shelf, social media and ecommerce websites. Drinks: Red Wine.